Feb 2011 Email usage decreases while e-commerce escalates
A few weeks ago , a similar piece of news appeared in Spain. Telefónica's chairperson alerted to the decrease of about the 20% of text message sendings at Christmas.
Both news are related to the raise of social networks usage which have become a powerful medium of communication.
The report also points out the growth of the e-commerce about a 9%. In our opinion, the tendency is also going to be experienced in the Spanish market.